VALUES

CURATOR'S NOTE

The Karen Panelled Dress is an elegant-yet-understated piece, crafted from upcycled factory deadstock cotton and designed with a halter neck tie up and an elasticated back. Its multicolored panelling is a timeless statement, designed to be both tasteful and exclusive. Flattering and luxurious, it's perfect for any occasion.

The piece is Upcycled using factory waste. The fabric is collected, cleaned, panelled to create this style. Each piece may come with an extra embroidery or patch but the overall look and feel of the piece are not changed. These pieces are a part of a limited edition collection, the stock is made till the raw material is available.

This product is made in Delhi with a fair wage factory. The factory specialises in small scale production, where we can reduce waste generation and manage factory waste by upcycling scraps into patchwork fabric. Zero resources are used in material creation, processing, dyeing and finishing. Just good ol' artisanal skills to put waste to use!

THE DESIGNER STORY

Recycling has always been a deeply rooted tradition and part of our lives, be it the tradition of making Kantha quilts out of the old clothing or transforming your mother's vintage sarees into a trendy attire. We have always valued the resources we had and loved to be a part of it and felt connected to the old charm and warmth, but all that is changing. Increasing industrialization,globalization, fast fashion, and ever-growing buying power among people have popularized a culture of quick disposable fashion.

The labelDOODLAGEis a blend of sustainable and exclusive high street fashion. The brand aims to merge innovative designs with a sustainable technique of clothing to make fashion not just chic, but also Eco-friendly. The brand works at re-designing, re-constructing and recycling good quality industrial waste which majority comprises of post-production waste, deadstock and rejected shipmentsmaking sure that every product has its own identity.

THE FINE PRINT

Delivery: 10-15 Days
Care Instructions: Mild Hand-wash. Machine wash in cold cycle.
Fit:RegularLength: 51'

For custom orders, please email us at